Face it. If you own your own business, you’re type A. Otherwise, you wouldn’t be the success you are.

Or are you? Are you really where you need to be in the marketplace? Is your business “top of mind” or an invisible entity? Are you maximizing your potential, or minimizing your profit? Do your customers refer you as a necessary partner, or a necessary evil?

And do you still cling to the notion you can do it all and keep moving forward?

Meet your solution.
Fourteen years as a highly respected retailer taught Cinda Baxter a lot—much of which would never appear in an MBA program, all of which is invaluable to her clients. Noted for forward thinking, creative branding, best practices, and a straight-shooter ability to cut through the crud, she combines experience with extraordinary insight, bringing positive change to the retail community through professional consulting, international speaking, and editorial contributions to leading industry publications. Where there’s need, there can also be growth...and that’s where Cinda comes in.

Wisdom shared
Working side-by-side with retailers, vendors, reps, and sales agencies, Cinda guides clients and audiences toward vibrant success, building on their current strengths while slicing through the fog and clutter that cripples a company. Built on fresh ideas and creative solutions, her “pay it forward” mantra embraces not only the gift and stationery industries, but independent retail everywhere.

First hand experience counts
As someone who’s worn the shoes of a retailer, Cinda understands small business from the ground up. As a consultant, speaker, and writer, she offers her expertise in support not just one company, but many. And as a passionate believer that no one succeeds alone, she aids all participants in the supply chain in building growth-geared partnerships with their customer accounts.

Always Upward is more than just a brand. It’s Cinda’s mind-set. Her way of life. Her mission.

So...do you want to grow?
Cruise through the site. Consider the options. Then ask yourself “Do I want to grow a stronger, smarter business?” If the answer is “yes,” contact Cinda today to explore the possibilities.